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Dear Sara,

September 2011 is the first World Alzheimer's Month and a great opportunity to share your commitment to the fight against Alzheimer's disease through your social networking site.

During World Alzheimer's Month, we're asking people to declare “The End of Alzheimer's Starts with Me” as a way to demonstrate commitment to the cause. You can share this powerful statement with family and friends via your social networks.

Join us on Alzheimer's Action Day, September 21, by going purple.

• Dress up or dress down, but wear purple, the color of Alzheimer's awareness. Ask your friends and family to join you!
• Turn Facebook purple. On or before Wednesday, turn your Facebook profile purple using our “End ALZ” icon.
• Purchase purple products. Shop our limited-edition purple products, including a stylish Threadless T-shirt and Bare Escentuals tenderheart eyeshadow. All purchases benefit the care, support and research efforts of the Alzheimer's Association.
• Post a link to our World Alzheimer's Month page and encourage people to visit and get involved.
• Follow us on Twitter and re-tweet our posts about World Alzheimer's Month.

Share your passion. Share your committment. Let people know that the end of Alzheimer's starts with you. It starts with all of us.

Looking forward to a great Alzheimer's Action Day,

Angela Geiger
Chief Strategy Officer